This project allowed me to explore typographical variables, focusing on how visual hierarchy, typesetting, and motion influence perception and communication. Through a series of graphical studies, I experimented with type as both a functional and expressive element, testing different compositions to refine my understanding of balance, spacing, and contrast.

The animation component pushed this exploration further, requiring me to think about how typography behaves in motion. I considered timing, pacing, and fluidity to enhance legibility while creating dynamic visual interest. This process reinforced the importance of typography not just as static design but as an evolving, interactive experience.