
SOMNIA
Ccreative direction for a K-pop group, driven by storytelling
SOMNIA is a conceptual K-pop-inspired group that exists between dreams and reality. Blending haunting beauty with unsettling surrealism, SOMNIA explores themes of identity, freedom, and societal expectation within a fabricated dreamworld. Through striking visuals, storytelling, and layered symbolism, SOMNIA invites audiences to question the boundaries between control and self-expression.
Timeline
Spring 2025
Programs
Adobe PS/Ai/AE
Roles
Brand Designer
Creative Director
Photographer
Video Editor
Skills
Branding
Motion Graphics
Print Design
Video Editing
Branding
Logo Motion
Creative Direction
Concept Teaser
Video
Music Video
Physical Album
Album Design
The physical design of the album embodies the group's conceptual world, blending dreamlike beauty with subtle dissonance. Each element of the album is a piece of the SOMNIA universe, intricately designed to enhance the auditory experience and engage fans.
Photobook
The photobook is an exploration of surreal imagery and artistic storytelling. Filled with carefully composed photographs, each page draws the viewer deeper into the dreamscape of SOMNIA, juxtaposing striking visual narratives with intimate moments that reflect the group's identity.
CD
The SOMNIA CD design is minimal yet symbolic, featuring the visual of SOMNIUM—the dream world SOMNIA lives in.
Photocards
Each SOMNIA photocard captures a singular, ephemeral moment from the photoshoots—an intimate connection between the group and their fans. The back of the card features unique artwork and space for signatures.
Sticker
The sticker sheet is a playful and interactive extension of SOMNIA's visual identity. Featuring symbols, lyrics, and motifs from the group’s world, these stickers allow fans to create and curate their own SOMNIA experience.
Postcard
The postcard encapsulates a serene yet haunting visual—a perfect keepsake that conveys the essence of SOMNIA’s journey.
Print Design
Photobook
For the photobook, I curated a photoshoot session across three distinct concepts, each representing different facets of the group's identity—Liminal Slumber (Bedroom), Surrealist Dreams, and Fading Reflections (Portrait). I then designed the layout and print design to enhance the visual narrative, ensuring each page flows seamlessly while showcasing the intricate details and mood of each concept. The result is a cohesive, immersive experience that invites fans to dive deeper into the SOMNIA universe.
Final Presentation
Senior Show!
Final Thoughts
Reflection & Takeaways
I took on a variety of roles that pushed me far beyond my traditional design expertise. From writing lyrics to mixing the music, I had to step into the shoes of a songwriter, music producer, and creative director. This experience taught me the value of cross-disciplinary collaboration and the importance of adaptability in bringing a project to life. The process of writing lyrics allowed me to deepen the conceptual connection between the group and its audience, while mixing the music helped me understand the intricacies of sound as a tool for emotional storytelling. Balancing these different roles reinforced the importance of maintaining a clear vision while being open to wearing many hats in order to ensure the final product was cohesive and true to the concept. This experience has made me more confident in my ability to manage complex projects and collaborate across multiple creative domains.
I would like to extend my deepest gratitude to the FRFF and BXA grants for their generous funding, which made this project possible. Your support enabled me to bring my vision for SOMNIA to life in ways I couldn't have imagined. I also want to thank my incredible models, whose dedication and energy brought the concepts to life with authenticity and depth. Your hard work and commitment were essential in capturing the essence of SOMNIA, and I am so grateful for the opportunity to collaborate with each of you.
What started out as a silly joke years before, came to life for my senior capstone project. SOMNIA evolved from a playful idea into a fully realized creative concept, blending design, music, and storytelling into something truly meaningful. This journey has been one of growth, challenge, and discovery, pushing me to step outside my comfort zone and embrace a multitude of roles—from songwriting to mixing and everything in between. As I reflect on the process, I'm proud of how this project brought together diverse skills and passions, culminating in an experience that is deeply personal and creatively fulfilling.