CONSULTING PROJECTS

As a Consulting Manager for Carnegie Mellon's American Marketing Association (AMA), I lead a team of approximately 10 members, collaborating with a different client each semester. We focus on providing marketing and design deliverables, working closely with clients to create tailored strategies and solutions that align with their goals.

Timeline

Fall 2024 -
Present

Programs

Figma
Google Workspace

Roles

Consultant

Graphic Designer

Marketing Specialist
Product Manager

Skills

Leadership
Research & Analysis
Strategy

Fall 2024: CMU Tech and Entrepreneurship

CMU Tech & Entrepreneurship is a community run by CMU alumni volunteers, started in the Bay Area in 2016. They launched in cities worldwide in 2020 to support the larger alumni community with resources to help entrepreneurs found their own startups, discuss industry trends, and reflect on their journeys from CMU. They welcome all CMU alumni and students and empower them by providing resources in their Slack communities, events and meetups, and mentorship programs.

AMA worked with CMU T&E to help them with rebranding efforts and reactivate engagement within their community. The project also focuses on helping CMU T&E reach a larger audience through new marketing strategies so more students have access to the community’s resources.

Deliverables

Research and Rebranding

Research and analysis of digital presence (website and social media) to assess marketing strategies. Developed a refreshed brand identity by refining the existing logo, color palette, and typography system.

Deliverables

Social Media Strategy

Created social media guidelines and a content calendar to strengthen and maintain a consistent online presence, along with generating content ideas to drive engagement.

Deliverables

Community Engagement Strategy

Researched and implemented a new strategy to reactivate internal engagement through an audience analysis, a redesign of eNewsletters and event flyers, and the development of an events database.

Deliverables

Outreach Strategy

Generated marketing strategies to increase membership and expand to new audiences, conducted market research on potential partnerships, built a comprehensive partnership database, and developed collaboration ideas along with outreach email templates.

See More

Spring 2025: Chantal's Cheese Shop

Chantal’s Cheese Shop is a local business in Pittsburgh specializing in artisanal cheeses and curated pairings, celebrated for its commitment to high-quality products and community engagement. As a cornerstone of Pittsburgh’s vibrant food scene, this shop was born from a shared dream of creating a cheese experience that feels fresh, joyful, and deeply personal. 


AMA is working to elevate Chantal’s Cheese Shop’s community connection and expand its reach through a cohesive and impactful social media and marketing strategy. The deliverables for this project will go beyond basic strategy development and analysis by including an actionable marketing framework, a creative content calendar tailored to target audiences, and new social media content. This project is still ongoing and will be finished in May 2025. Stay tuned for updates!

Chantal’s Cheese Shop is a local business in Pittsburgh specializing in artisanal cheeses and curated pairings, celebrated for its commitment to high-quality products and community engagement. As a cornerstone of Pittsburgh’s vibrant food scene, this shop was born from a shared dream of creating a cheese experience that feels fresh, joyful, and deeply personal. 


AMA is working to elevate Chantal’s Cheese Shop’s community connection and expand its reach through a cohesive and impactful social media and marketing strategy. The deliverables for this project will go beyond basic strategy development and analysis by including an actionable marketing framework, a creative content calendar tailored to target audiences, and new social media content. This project is still ongoing and will be finished in May 2025. Stay tuned for updates!

Final Thoughts

Reflection & Takeaways

When I first joined AMA, I started as a committee member on the design team, drawn to the idea of working with real clients and making a tangible impact. What I didn’t realize at the time was how much this experience would shape my own growth. A year later, I stepped into the role of Consulting Manager, guiding a team of underclassmen as they explored marketing, branding, and client engagement.

Transitioning from a contributor to a leader was one of the most rewarding parts of my AMA journey. Helping underclassmen expand their marketing knowledge, navigate client work, and build confidence in their abilities was both a challenge and an opportunity. I learned that leadership isn’t just about delegating tasks—it’s about fostering a space where others can grow, ask questions, and take ownership of their work.


Working with clients, I saw firsthand how design and marketing strategies directly affect a brand’s presence. Whether it was refining a visual identity, crafting social media strategies, or restructuring communication efforts, every project had the potential to make a lasting difference. This reinforced my passion for branding and creative strategy, showing me the power of well-executed design in shaping perceptions and engagement.

Managing a team came with inevitable challenges—low meeting attendance, shifting client expectations, and balancing different working styles. I learned to adapt, refine communication strategies, and find creative solutions to keep the team engaged and motivated. Sometimes, it meant restructuring meetings, adjusting deadlines, or stepping in to provide additional guidance.

My experience as a Consulting Manager has solidified my interest in branding, strategy, and mentorship. It has also reinforced my belief in the importance of designing with intention—whether for a client, a brand, or an experience. Without AMA, I probably would have never opened my eyes to the world of consulting or marketing in relation to design!