Branding Projects
Branding Graphics Logos

Timeline
Fall 2023 - Spring 2024
Programs
Adobe PS/Ai/AE
Figma

Skills
Branding
Graphic Design

OverviewAs a member of CMU’s American Marketing Association and K-Pop Dance Club, I was responsible for various branding projects during the 2023-24 school year. Individual information about each project is detailed below. 
1. KPDC Fall 2023 : Fate
Fate was the theme for KPDC’s Fall 2023 showcase, in which I led the efforts of the branding. We emphasized a celestial and fantasy-like concept.


Visual Identity



Marketing Assets



2. AMA Fall 2023 : Insyphys
Insyphys was our client for AMA’s Fall 2023 design committee. As a member of the design committee, I helped to create the brand design, marketing templates, and website design to increase customer retention and establish presence in the tech community.


Visual Identity



Logo Design




Social Media

Website Design


Visit the site here



3. KPDC Spring 2024 : Awaken
Awaken was the theme for KPDC’s Spring 2024 showcase, in which I co-led the efforts of the branding. We emphasized a fun, refreshing, and fruity  visual concept.


Visual Identity



Marketing Assets




4. AMA Spring 2024 : Advanced Optronics
Advanced Optronics was our client for AMA’s Spring 2024 design committee. As a member of the design committee, I helped creating a brand refresh, marketing templates, and website design to build a more general market for medical device manufacturers in hopes of increasing customer retention.


Visual Identity



Logo Design




Branding Kit


Website Design